Jordan and Nike launched Jordan generations. After the advertisements, they became the focus overnight. The following year, Nike launched Jordan dmc2. And at every year, it launched a mobile Jordan shoes.
Nike was by leaps and bounds. In 1986, its sales broke through 10 billion dollars. In 1990, it became the world leader in sports products manufacturing. In 1994, its sales reached 40 billion dollars. For decades, the sales of Jordan series of shoes and clothing took over 5% of its total sales. In these years, Nike gained $2.6 billion only from the sales of Jordan shoes, clothing and hats
I have been an avid sneakerhead for 40 years. From running shoes to my true passion, basketball shoes, I own more pairs of shoes than I can count. Nike, Adidas, Under Armour, and Reebok are dropping some pretty sick kicks right now. If you are like a sneakerhead like me, you truly can’t wait for tomorrow when news of a new sneaker drop will be announced.
This is his beginning of sports business. Nike took it as an opportunity, with “flyers shoes” motivation, becoming the world’s largest sporting goods company. He also had become the first man who own personal sneakers brand. Many people think, Nike and Jordan, is the perfect marriage combination of modern commercial and modern sports.